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Content & the Digital Experience

The Gilbane Conference is all about helping organizations apply content, web, mobile, and marketing technologies to increase engagement by improving the digital experiences of their customers, employees, and partners. This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate an indeterminate number of digital and physical channels with different form factors and capabilities, and they need to do so in ways that protect and enhance their brand.

 

Tracks Include

  • Content, Marketing, and the Customer Experience
    Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.
  • Content, Collaboration, and Employee Engagement
    Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.
  • Re-imagining the Future: Technology and the Postdigital Experience
    Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.
  • Digital Strategies for Publishing and Media
    Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Who Should Attend

This was created for anybody involved in strategy, investment, implementation, or management of digital experiences for customers, employees, or partners.

Our attendees include:

  •     Technologists
  •     Marketers
  •     Business managers
  •     Content managers
  •     Anyone involved in, or planning major digital initiatives
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Media Sponsors

Business Wire
Chief Digital Officer
CMS Report
CMS Wire
CRM Magazine
Digital Clarity Group
EContent Magazine
FierceContentManagement
GALA
KMWorld Magazine
MultiLingual
Real Story Group
Visibility Magazine