Content & the Digital Experience
Presentations from the 2014 conference are available for download here.
The Gilbane Conference is all about helping organizations apply content, web, mobile, and marketing technologies to increase engagement by improving the digital experiences of their customers, employees, and partners. This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate an indeterminate number of digital and physical channels with different form factors and capabilities, and they need to do so in ways that protect and enhance their brand.
- Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.
- Content, Collaboration, and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.
- Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.
- Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.
Who Should Attend
This was created for anybody involved in strategy, investment, implementation, or management of digital experiences for customers, employees, or partners.
Our attendees include:
- Business managers
- Content managers
- Anyone involved in, or planning major digital initiatives