C Content, Marketing, and the Customer Experience
E Content, Collaboration & Employee Engagement
T Re-imagining the Future: Technology and the Postdigital Experience
P Digital Strategies for Publishing and Media
  Product Lab / Case Study

Conference Schedule

DECEMBER 2, 2014

8:30 - 10:00K1: Opening Keynotes: Building Digital Experiences - Industry leaders Share their Stories
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Dana Heger, Senior Program Manager & Product Owner, HP
Chris Anthony, Senior Program Manager of User Experience, HP
Bill Gillis, CIO, Beth Israel Deaconess Care Organization
10:00 - 11:00Break & Technology Demonstrations
11:00 - 12:00K2: Opening Keynotes: Industry Analyst Panel - What's Happening, What's Coming, and What's Hype
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Tony Byrne, Founder, Real Story Group
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
Matt Mullen, Senior Analyst, Social Business, 451 Research
12:00 - 13:30Lunch & Technology DemonstrationsA: The ROI of Audience Engagement
12:00 - 12:45
1:30 - 2:30C1: Track Keynote: What it Takes to Build a Modern Customer ExperienceE1: Track Keynote: Implementing Large Scale IntranetsT1: Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration ChallengesP1: Track Keynote: Hear how Harvard Business Review and WGBH have Transformed Digital EngagementB: It’s all about customer experience
1:30 - 2:15
2:40 - 3:50C2: Mobile Strategies - Beyond App DevelopmentE2: Enterprise Social - Is it Living up to its Promise?T2: Update on Wearables and Internet of Things Applications and PlatformsP2: eBook Platforms, Standards, and Uses - Expert Panel DiscussionC: Best of Breed Customer Experiences Require Best of Breed Content Management Systems
2:40 - 3:25
4:00 - 5:00C3: Panel - Stump the Web Content Management ConsultantE3: Digital Workplace Strategies for Knowledge SharingT3: Marketing Automation, Data, and Multichannel MarketingP3: Update on Multichannel Publishing TechnologiesD: 7 Keys to Success with Multi-channel Customer Experience Management
4:00 - 4:45
5:00 - 6:00Reception & Technology Demonstrations

DECEMBER 3, 2014

8:30 - 9:30C4: How to Manage Multichannel Content MarketingE4: Ways to Increase Reach and CollaborationT4: Personalization, CMSs, and Content StrategyP4: How Publishers and Marketers are Dealing with Today's Digital Asset Management ChallengesE: Fulfilling the Needs of Entrepreneurs Through Content and UX
8:30 - 9:15
9:40 - 10:40C5: Optimizing the Customer Experience with AnalyticsE5: How to Build Successful Online CommunitiesT5: Multichannel Content Management - How do you do it?P5: The Future of Advertising PanelF: How You Can Use Smart Content To Automate Your High Value Communications
9:40 - 10:25
10:40 - 11:40Break & Technology DemonstrationsG: Marketers Unite!
10:40 - 11:25
11:40 - 12:40C6: Building Next Generation Web Content Management & Digital Experiences – Agency/Integrator Panel DiscussionC9: Managing and Monetizing Paid, Owned, and Earned ContentT6: Big Data and Customer EngagementT7: Multilingual Challenges - Current and FutureH: Getting Personal with Hippo CMS
11:40 - 12:25
12:40 - 2:00Lunch & Technology DemonstrationsI: Creating Next Generation Digital Experiences
12:40 - 1:25
2:00 - 3:20C7: Building Next Generation Web Content Management & Delivery Digital Experiences – Vendor Panel DiscussionC10: Globalization and Localization PanelC12: Content Marketing PanelT8: How to Improve FindabilityJ: Digital governance: Getting it right online
2:00 - 2:45
3:30 - 4:30C8: Responsive Design Practices and OptionsC11: User Experience Design and EngagementC13: Content Strategy PanelT9: Cognitive Computing, Machine Learning, and Big DataK: Digimind Social: A New Face for Social Reputation
3:30 - 4:15

DECEMBER 4, 2014

9:00 - 12:00Workshop A: Insiders Guide to Building Digital Marketing Technology ToolkitWorkshop B: Foundations for Best-Fit WCM Service Provider SelectionsWorkshop C: Successful Social Intranets
1:00 - 4:00Workshop D: Adaptive Content Modeling for Omnichannel UXWorkshop E: CMS Implementations: The View from the Implementor's SideWorkshop F: What's it Worth? Assessing the ROI of your Content