Content & the Digital Experience

Presentations from the 2014 conference are available for download here.

The Gilbane Conference is all about helping organizations apply content, web, mobile, and marketing technologies to increase engagement by improving the digital experiences of their customers, employees, and partners. This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate an indeterminate number of digital and physical channels with different form factors and capabilities, and they need to do so in ways that protect and enhance their brand.

Tracks Include

• Content, Marketing, and the Customer Experience
  Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.
• Content, Collaboration, and Employee Engagement
  Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.
• Re-imagining the Future: Technology and the Postdigital Experience
  Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.
• Digital Strategies for Publishing and Media
  Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.