DECEMBER 2, 2014


A. The ROI of Audience Engagement

Tuesday, December, 2: 12:00 p.m. - 12:45 p.m.

How do you determine the value of creating a highly individualized and contextually relevant content experience for your online audiences? Attend this session to learn about NEWSCYCLE Audience, an audience segmentation, targeting and personalization platform that can help you measure and calculate the return on your software investment.

, Technical Product Manager for Audience/Targeting Solutions, NEWSCYCLE Solutions

B. It’s all about customer experience

Tuesday, December, 2: 1:30 p.m. - 2:15 p.m.

Delivering a superior customer experience is no longer a luxury it is a necessity. In this session learn how a market leader leveraged a digital experience management system to design a single page web application that provides a personalized, consistent user experience across multiple devices. Understand how single page architecture provides both digital marketing and development teams the ability to create modern engaging experiences across diversified and unique channels, while integrating seamlessly with their digital content management platform.

, Product Manager, Digital Experience, HP

C. Best of Breed Customer Experiences Require Best of Breed Content Management Systems

Tuesday, December, 2: 2:40 p.m. - 3:25 p.m.

Providing superior customer experience is not only a competitive advantage; for many companies it is their only competitive advantage. But gaining that advantage requires engaging with customers across a growing number of channels, touch points, and devices and providing content that is timely and contextually relevant--a tall order! Moreover, that engagement must span not just the buying phase of the relationship, the “buyer’s journey,” but instead the entire end-to-end relationship or “customer journey.”

, VP Sales, North America, e-Spirit Inc

D. 7 Keys to Success with Multi-channel Customer Experience Management

Tuesday, December, 2: 4:00 p.m. - 4:45 p.m.

Web Content Management alone is not enough. Delivering a truly memorable, effective and consistent user experience requires a wide range of capabilities including mufti-channel publishing, personalization and integration with other systems. User expectation and experience are constantly evolving due to the explosive growth of mobile, social and the ubiquity of localized, targeted real-time content, data and services. The Era of Engagement is here. In this session we will explore the questions you must ask and actions you must take now in order to establish and maintain competitive advantage through meaningful engagement with your customers, employees, partners and other key audiences. We will highlight key capabilities for effective web content and experience management and demonstrate how critical openness and ease of integration are to any successful strategy going forward in this new era.

, VP, Products, Crafter Software

DECEMBER 3, 2014


E. Fulfilling the Needs of Entrepreneurs Through Content and UX

Wednesday, December, 3: 8:30 a.m. - 9:15 a.m.

Join a fireside chat about how WilmerHale, a leading law firm, took whiteboard concepts for a content-focused B2B website through to launch ensuring stakeholder objectives were in place. From a targeted user experience to behavior-based search and content delivery, every detail of the site is designed for engagement.

, Co-Founder, Exec Dir Strategic Partnerships, R2integrated
, Director of Marketing and Communications, WilmerHale

F. How You Can Use Smart Content To Automate Your High Value Communications

Wednesday, December, 3: 9:40 a.m. - 10:25 a.m.

Learn how to apply XML authoring and automated publishing to the enterprise content you sell or that helps you sell, such as analyst research, investment reports, product data sheets, marketing communications and mobile apps. This session will showcase an end-to-end solution featuring Web-based authoring, content management, multi-channel publishing and data integration through Excel.

, Chief Technology Officer, Quark Software Inc.

G. Marketers Unite!

Wednesday, December, 3: 10:40 a.m. - 11:25 a.m.

The Adobe Marketing Cloud, a complete set of integrated solutions, brings team members together through one centralized platform to visualize, socialize, and collaborate across functions. Each contributor is able to share reports, content, assets, and feedback in real time… for the first time.

, Product Marketing Manager, Adobe

H. Getting Personal with Hippo CMS

Wednesday, December, 3: 11:40 a.m. - 12:25 p.m.

At Hippo, we’re obsessed with helping businesses push the limits of seamless digital experiences for customers. When customers visit a site, they expect to access pages that have been custom tailored to the mobile device of their choice. Arje Cahn will be demonstrating Hippo’s relevance module, a powerful asset to marketeers, empowering them to create device-aware, context-aware digital experiences.

, CTO, BloomReach, Inc.

I. Creating Next Generation Digital Experiences

Wednesday, December, 3: 12:40 p.m. - 1:25 p.m.

The world has changed to one that’s always on, always-engaged, requiring organizations to rapidly become “digital businesses.”  In order to thrive and survive in this new economy, having the right digital experience and engagement strategy and speed of execution is crucial.  So how do you get started and accelerate this transformation?

Attend this Product Lab session to hear directly Oracle solution experts as we outline best practice strategies to seize the full potential of digital experience & engagement -  to deliver the next wave of revenue growth, service excellence and business efficiency.  You will gain deep insights into how you can engage your customers, partners and employees for maximum results by empowering both marketing and IT with increased business agility and responsiveness.

, Senior Director, Oracle
, Principal Sales Consultant WebCenter, Oracle

J. Digital governance: Getting it right online

Wednesday, December, 3: 2:00 p.m. - 2:45 p.m.

Maintaining control of quality and compliance across an enterprise web presence is a major governance challenge, due to the increasing complexity of the online environment including:

  • Multi-site, multi-platform publishing
  • Distributed teams
  • A multitude of compliance and reputational risks 
This presentation will discuss how to address these issues and sell them up the corporate ladder.

, CEO, ActiveStandards

K. Digimind Social: A New Face for Social Reputation

Wednesday, December, 3: 3:30 p.m. - 4:15 p.m.

Since its early beginning in 1998, Digimind had the opportunity to learn from the cutting edge of a rapidly evolving internet. Today in the accelerated age of digital analytics, we apply this expertise to social media products to effectively wade through and collect relevant information with minimal human effort.

, Marketing Manager, Digimind Boston
, Consulting Manager, Digimind Boston