Mobile/Wearables/Internet of Things
C1. Track Keynote: What it Takes to Build a Modern Customer Experience
Tuesday, December, 2: 1:30 p.m. - 2:30 p.m.
Everyone pays lip service to the power of today’s customers and the need to more fully and meaningfully engage with them, but not every organization follows through. The first step is to make sure you are truly listening to your customers, and not assuming you know what they want and need. AIA’s Kevin Novak takes a critical look at what it means to actively listen to your customers, why some organizations fail to do so, and why it is so important to crafting and maintaining a successful digital experience.
Speakers:Meg Walsh, Senior Director, Digital Data Strategy & Distribution, Marriott InternationalUpdate: Rethinking Content Delivery: Moving beyond a Traditional Web Content Management ApproachKevin Novak, CEO and Founder, 2040 DigitalThe Age of the Customer
C2. Mobile Strategies - Beyond App Development
Tuesday, December, 2: 2:40 p.m. - 3:50 p.m.
Now that you have an app or two or more, congratulations! - but don’t think you are done. Individual apps can have enormous effects on customers’ experience and your market reach, but they are just the most visible part of a successful and sustainable mobile strategy. Apps are a beachhead that needs to be secured, continuously developed, expanded, and integrated with other supporting marketing and enterprise systems. This session looks at some of the issues you need to consider beyond basic app development.
Speakers:Loni Stark, Senior Director of Strategy and Product Marketing, Digital Marketing Business, AdobeMobile Apps: What happens after 100 Billion Downloads?Michael Weaver, VP of Business Development, WaterfallFive Ways to Nurture Profitable Customer Relationships Through Mobile Messaging
T2. Update on Wearables and Internet of Things Applications and Platforms
Tuesday, December, 2: 2:40 p.m. - 3:50 p.m.
We all know that wearables and other “internet things” are already here and will accelerate to liftoff velocity soon. But there is a lot we don’t know yet: Which wearables will catch on? What types of user interfaces will need to be supported? How will content and data be encoded and managed to support multiple devices with dramatically different physical characteristics and computing capabilities? What new platforms or frameworks will emerge? What will be the first mainstream industry applications? Our two speakers are intimately involved in these and related questions and will help you think about what’s coming when and how the main computing platform vendors are positioning themselves for battle.
Moderator:Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Speakers:Adam Buhler, Vice President, Creative Technology / Labs / Mobile, DigitasLBiUpcoming Frameworks / Platforms: Apple, Samsung, Google, WebMD?Raimund Gross, Solution Architect | Futurist, Products & Innovation, SAP SEInsight at First Sight - Digital Eyewear as the Next Interaction Paradigm
T7. Multilingual Challenges - Current and Future
Wednesday, December, 3: 11:40 a.m. - 12:40 p.m.
Managing multilingual content is challenging and will remain so as computing and content platforms proliferate and become more immersive. In this session, Professor and Content Manager Mohammed Altayar reports on the results and lessons learned building a bilingual web portal. Then Terena Bell takes a look at how mobile, social, and the “internet of social things” are changing content processes and provides advice on how to incorporate the new requirements into your strategy.
Moderator:Mary Laplante, Vice President Client Services, Digital Clarity Group
Speakers:Mohammed Altayar, Assistant Professor - Content Manager, Al Imam Mohammad Ibn Saud Islamic University (IMSIU)Factors Affecting the Development and Management of Bilingual Digital Content on Web PortalsTim Walters, Partner & Principal Analyst, Digital Clarity GroupSpeaking the Language of the Customer in the New Era of Experience Management