Conference Schedule

DECEMBER 2, 2015

8:30 - 10:00	K1. Opening Keynotes Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive Jon Marks, CTO and co-founder, Kaldor
10:00 - 11:00	Break & Technology Demostrations
11:00 - 12:00	K2. Opening Keynotes Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Kevin Newman, Director of Technology, Harvard Business Publishing Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
12:00 - 13:30	Lunch & Technology Demostrations				Product Lab A - Adobe 12:00 - 12:45
1:30 - 2:30	C1. Building a Case for Marketing Transformation	E1. Strategies and Lessons from Successful Intranets	T1. Mobile App Development and Management	P1. New Frontiers in Digital Content Distribution	B: No more headless giraffe (Enonic AS) 1:30 - 2:15
2:40 - 3:50	C2. Making Omni-channel Work	E2. Critical Considerations for Building a Modern Intranet	T2. Brain Science for Marketing to Digital Brains	P2. Aligning Technology with Strategy - Harvard Business Review	C: Governing to Win: How to Optimize and Protect your Digital Presence (ActiveStandards) 2:40 - 3:25
4:00 - 5:00	C3. Holistic Customer Experiences Require Fundamental Change	E3. Achieving Successful Collaboration in Large Enterprises	T3. New Web and Mobile Technologies: Web Components and Polymer; Deep Linking and App Indexing	P3. Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)	D: Jostle, the radically better employee intranet (Jostle Corporation) 4:00 - 4:45
5:00 - 6:00	Reception & Technology Demonstrations

DECEMBER 3, 2015

8:30 - 9:30	C4. Global Experience Management: Analyst Views on Trends and Practices	E4. Growth without compromise: Using intranets to scale what makes you great	T4. Benchmark Your WCM Environment	P4. Executing Content Strategies	E: 5 Brands, 68 Websites, 40 Languages – How to Simplify the Complexity of Your Global Web Experience (SDL) 8:30 - 9:15
9:40 - 10:40	C5. Global Experience Management: Making It Work in the Real World	E5. Connecting Customer and Employee Experiences	T5. When and How to Move to a New CMS / Digital Platform	P5. B2B Content Marketing – Lessons from the Front Lines	F: Mobile: The Cornerstone For All Digital Customer Experiences (Oracle) 9:40 - 10:25
10:40 - 11:40	Break & Technology Demonstrations
11:40 - 12:40	C6. Personalization: The Advanced Crash Course	E6. Building Modern Knowledge Management Implementations	T6. CMS Alternatives - Bespoke to Wordpress	T7. Modern Multichannel Strategies	H: Drive revenue and retention through multichannel digital experiences (HP Marketing Optimization) 11:40 - 12:25
12:40 - 2:00	Lunch & Technology Demonstrations				I: Why choosing the right WCM tool really does not matter, but how you organize WCM does........ 12:40 - 1:25
2:00 - 3:20	C7. Content Marketing - Strategies for Success	C9. Reconfiguring Roles for Modern Marketing Organizations	C11. How to Integrate the Content and Commerce Experience	T8. How to Plan for Complex Multichannel Projects	J: The Tech Behind The Art of Corporate Storytelling - Brightspot at Walmart 2:00 - 2:45
3:30 - 4:30	C8. Content Strategies for a Superior Customer Experience	C10. Operational and Governance planning for Successful Large-scale Digital Transformation		T9. Visualization Techniques for Text and Data	K: Using Personalization to Convert More Visitors into Value (Episerver Inc.) 3:30 - 4:15

DECEMBER 1, 2015

9:00 - 12:00	Workshop A. Developing a Personalization Strategy: One Size Doesn't Fit All	Workshop B. An Anatomy of a Digital Audit	Workshop C. Insiders' Guide to Selecting the Right WCM
1:00 - 4:00	Workshop D. How to Strategically Select a Service Provider Partner	Workshop E. Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your Innovation	Workshop F. Digital is Global in Nature, Not By Default: Leveraging Digital Globalization to Increase Global Customer Experience