C Content, Marketing, and the Customer Experience
E Content, Collaboration, and Employee Experience
T Re-imagining the Future: Ubiquitous Computing and Digital Transformation
P Digital Strategies for Publishing and Media
  Product Lab / Case Study

Conference Schedule

DECEMBER 2, 2015

8:30 - 10:00K1. Opening Keynotes
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Jon Marks, CTO and co-founder, Kaldor
10:00 - 11:00Break & Technology Demostrations
11:00 - 12:00K2. Opening Keynotes
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Kevin Newman, Director of Technology, Harvard Business Publishing
Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
12:00 - 13:30Lunch & Technology DemostrationsProduct Lab A - Adobe
12:00 - 12:45
1:30 - 2:30C1. Building a Case for Marketing TransformationE1. Strategies and Lessons from Successful IntranetsT1. Mobile App Development and ManagementP1. New Frontiers in Digital Content DistributionB: No more headless giraffe (Enonic AS)
1:30 - 2:15
2:40 - 3:50C2. Making Omni-channel WorkE2. Critical Considerations for Building a Modern IntranetT2. Brain Science for Marketing to Digital BrainsP2. Aligning Technology with Strategy - Harvard Business ReviewC: Governing to Win: How to Optimize and Protect your Digital Presence (ActiveStandards)
2:40 - 3:25
4:00 - 5:00C3. Holistic Customer Experiences Require Fundamental ChangeE3. Achieving Successful Collaboration in Large EnterprisesT3. New Web and Mobile Technologies: Web Components and Polymer; Deep Linking and App IndexingP3. Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)D: Jostle, the radically better employee intranet (Jostle Corporation)
4:00 - 4:45
5:00 - 6:00Reception & Technology Demonstrations

DECEMBER 3, 2015

8:30 - 9:30C4. Global Experience Management: Analyst Views on Trends and PracticesE4. Growth without compromise: Using intranets to scale what makes you greatT4. Benchmark Your WCM EnvironmentP4. Executing Content StrategiesE: 5 Brands, 68 Websites, 40 Languages – How to Simplify the Complexity of Your Global Web Experience (SDL)
8:30 - 9:15
9:40 - 10:40C5. Global Experience Management: Making It Work in the Real WorldE5. Connecting Customer and Employee ExperiencesT5. When and How to Move to a New CMS / Digital PlatformP5. B2B Content Marketing – Lessons from the Front LinesF: Mobile: The Cornerstone For All Digital Customer Experiences (Oracle)
9:40 - 10:25
10:40 - 11:40Break & Technology Demonstrations
11:40 - 12:40C6. Personalization: The Advanced Crash CourseE6. Building Modern Knowledge Management ImplementationsT6. CMS Alternatives - Bespoke to WordpressT7. Modern Multichannel StrategiesH: Drive revenue and retention through multichannel digital experiences (HP Marketing Optimization)
11:40 - 12:25
12:40 - 2:00Lunch & Technology DemonstrationsI: Why choosing the right WCM tool really does not matter, but how you organize WCM does........
12:40 - 1:25
2:00 - 3:20C7. Content Marketing - Strategies for SuccessC9. Reconfiguring Roles for Modern Marketing OrganizationsC11. How to Integrate the Content and Commerce ExperienceT8. How to Plan for Complex Multichannel ProjectsJ: The Tech Behind The Art of Corporate Storytelling - Brightspot at Walmart
2:00 - 2:45
3:30 - 4:30C8. Content Strategies for a Superior Customer ExperienceC10. Operational and Governance planning for Successful Large-scale Digital TransformationT9. Visualization Techniques for Text and DataK: Using Personalization to Convert More Visitors into Value (Episerver Inc.)
3:30 - 4:15

DECEMBER 1, 2015

9:00 - 12:00Workshop A. Developing a Personalization Strategy: One Size Doesn't Fit AllWorkshop B. An Anatomy of a Digital AuditWorkshop C. Insiders' Guide to Selecting the Right WCM
1:00 - 4:00Workshop D. How to Strategically Select a Service Provider PartnerWorkshop E. Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your InnovationWorkshop F. Digital is Global in Nature, Not By Default: Leveraging Digital Globalization to Increase Global Customer Experience