Product Lab A - Adobe
Wednesday, December, 2: 12:00 p.m. - 12:45 p.m.
Speaker:Vebeka Guess, product marketing manager for Adobe Experience Manager, Adobe
B: No more headless giraffe (Enonic AS)
Wednesday, December, 2: 1:30 p.m. - 2:15 p.m.
Enonic claim their platform provides a faster way to create and deliver powerful web applications. “Solving everyday problems on all levels of the digital delivery process, in the end, changes everything” says the presenter. Join this session to see how - we’ll also reveal why image cropping will never be the same!
C: Governing to Win: How to Optimize and Protect your Digital Presence (ActiveStandards)
Wednesday, December, 2: 2:40 p.m. - 3:25 p.m.
Digital Governance is now a critical item on the executive agenda. Learn the new approaches essential to maximize performance and minimize risk with ActiveStandards’ industry-leading technology and consulting solutions, used by the world’s biggest brands.
Also catch our Intel Digital Governance Case Study - Thurs, 3.30pm
Speaker:Tom Golden, Chief Commercial Officer, ActiveStandards
D: Jostle, the radically better employee intranet (Jostle Corporation)
Wednesday, December, 2: 4:00 p.m. - 4:45 p.m.
Jostle helps organizations become more vibrant and more productive. We will share some specific examples of how our customers transformed their culture and dramatically increased employee engagement levels. We’ll also give a quick tour of our radically better employee intranet.
Speaker:Brad Palmer, CEO & cofounder, Jostle Corporation
E: 5 Brands, 68 Websites, 40 Languages – How to Simplify the Complexity of Your Global Web Experience (SDL)
Thursday, December, 3: 8:30 a.m. - 9:15 a.m.
The average enterprise nowadays manages 268 mobile and web properties. That can be a daunting task if you are trying to do a global rebrand, launch a campaign across multiple geographies or just updating a series of pages across multiple languages. Join us in this session as we explore seven critical considerations to simplify the complexity of your global web experience.
F: Mobile: The Cornerstone For All Digital Customer Experiences (Oracle)
Thursday, December, 3: 9:40 a.m. - 10:25 a.m.
Digital leaders have quickly realized that mobile is a game changer for their industries and at the core of any digital business & marketing strategy. The key is having a comprehensive, secure, flexible and open mobile strategy that drives results. In this session you will learn how Oracle’s mobile platform "Simplifies Enterprise Mobility" enables companies to increase velocity to develop an end-to-end digital experience & enterprise mobile strategy, drive rapid development and deployment of mobile solutions and increase your mobile ROI and your competitive advantage.
Don’t miss this exclusive session where you’ll learn proven and practical approaches for putting Mobile Digital Experience into action for your organization.
Speaker:Craig Mikus, CPA Sr. Director, Mobile and IoT Specialist Team, Oracle
H: Drive revenue and retention through multichannel digital experiences (HP Marketing Optimization)
Thursday, December, 3: 11:40 a.m. - 12:25 p.m.
Customer engagement is no longer a one-way street. How do you engage your customers across multiple channels and deliver the right content, at the right place, at the right time? You have the data to help you make intelligent decisions—but you need the right tools to turn that data into actionable insight. Learn how organizations innovate with HP TeamSite and MediaBin technology to deliver personalized experiences that excite and engage audiences, reach new segments, and increase conversions
Speaker:Nali Giliani, VP, Digital Experience, HP Marketing Optimization
I: Why choosing the right WCM tool really does not matter, but how you organize WCM does........
Thursday, December, 3: 12:40 p.m. - 1:25 p.m.
Companies continuously look for structural improvements of their CRM and WXM to increase their impact in the ever growing Digital Universe. WXM and CRM tool providers offer a multitude of solutions to fuel this impact. Careful selection of the tools leads to the purchase of robust state of the art tooling and ensuiing implementations. The aftermath has not been that well thought through. This ‘Service Lab’ will discuss the steps to be taken to come to proper use of the tools, maximize their impact on organizations and the digital presence of companies.
J: The Tech Behind The Art of Corporate Storytelling - Brightspot at Walmart
Thursday, December, 3: 2:00 p.m. - 2:45 p.m.
Walmart, the world’s largest retailer, touches the lives of millions of customers, associates, suppliers and stakeholders in thousands of communities around the globe. For its digital communication strategy, the company needed a storytelling and conversation platform to anchor its “social expression” initiative.
Walmart selected Brightspot to equip its digital communication team with a unified publishing platform, enabling them to create compelling stories, integrate beautiful imagery and videos, and moderate meaningful conversations with their visitors on topics and initiatives that are key to their company and culture.
With its content management, social moderation, multi-site management, content discovery and iOS app-on-demand, join us to see why Brightspot is quickly emerging as the go-to platform for Corporate Storytelling.
K: Using Personalization to Convert More Visitors into Value (Episerver Inc.)
Thursday, December, 3: 3:30 p.m. - 4:15 p.m.
Search Engine Optimization is viewed as a critical point for nearly every company, yet why do most of those companies fail to realize the value from the other side of the conversion coin: personalization? Relevant content converts your visitors at a rate that’s nearly 60% higher than generic messaging alone. Find out how to overcome the challenges in creating better content, developing visitor groups, and, finally, how easily you can make personalized content a reality on your site.
Speaker:James Stout, Sr. Manager, Technology and Developer Evangelism, Episerver