Wednesday, December 2, 2015
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K1. Opening Keynotes
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K2. Opening Keynotes
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Product Lab A - Adobe
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B: No more headless giraffe (Enonic AS)
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C: Governing to Win: How to Optimize and Protect your Digital Presence (ActiveStandards)
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D: Jostle, the radically better employee intranet (Jostle Corporation)
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C1. Building a Case for Marketing Transformation
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C2. Making Omni-channel Work
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C3. Holistic Customer Experiences Require Fundamental Change
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E1. Strategies and Lessons from Successful Intranets
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E2. Critical Considerations for Building a Modern Intranet
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E3. Achieving Successful Collaboration in Large Enterprises
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T1. Mobile App Development and Management
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T2. Brain Science for Marketing to Digital Brains
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T3. New Web and Mobile Technologies: Web Components and Polymer; Deep Linking and App Indexing
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P1. New Frontiers in Digital Content Distribution
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P2. Aligning Technology with Strategy - Harvard Business Review
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P3. Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)
Thursday, December 3, 2015
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C4. Global Experience Management: Analyst Views on Trends and Practices
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C5. Global Experience Management: Making It Work in the Real World
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C6. Personalization: The Advanced Crash Course
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Lunch & Technology Demonstrations
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C7. Content Marketing - Strategies for Success
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C8. Content Strategies for a Superior Customer Experience
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C9. Reconfiguring Roles for Modern Marketing Organizations
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C10. Operational and Governance planning for Successful Large-scale Digital Transformation
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C11. How to Integrate the Content and Commerce Experience
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E4. Growth without compromise: Using intranets to scale what makes you great
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E5. Connecting Customer and Employee Experiences
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E6. Building Modern Knowledge Management Implementations
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Lunch & Technology Demonstrations
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T4. Benchmark Your WCM Environment
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T5. When and How to Move to a New CMS / Digital Platform
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T6. CMS Alternatives - Bespoke to Wordpress
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Lunch & Technology Demonstrations
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T7. Modern Multichannel Strategies
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T8. How to Plan for Complex Multichannel Projects
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T9. Visualization Techniques for Text and Data
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P4. Executing Content Strategies
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P5. B2B Content Marketing – Lessons from the Front Lines
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Lunch & Technology Demonstrations
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E: 5 Brands, 68 Websites, 40 Languages – How to Simplify the Complexity of Your Global Web Experience (SDL)
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F: Mobile: The Cornerstone For All Digital Customer Experiences (Oracle)
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H: Drive revenue and retention through multichannel digital experiences (HP Marketing Optimization)
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I: Why choosing the right WCM tool really does not matter, but how you organize WCM does........
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J: The Tech Behind The Art of Corporate Storytelling - Brightspot at Walmart
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K: Using Personalization to Convert More Visitors into Value (Episerver Inc.)