Workshops

Workshop A. Insider's Guide to Selecting Web Content & Experience Management (WCM) Technology

If you are a digital leader or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances? This fast-paced workshop led by Real Story Group senior analyst Irina Guseva will help you understand the broad but converging marketplaces for Web CMS technologies, as well as how they integrate with related digital platforms.

Irina will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions: How can you quickly distinguish among the 120 major toolsets across these marketplaces? How are changes in the open source landscape impacting your options today and going forward? Where does Web Publishing intersect with emergent technologies? What should you expect to pay for these tools? What are the critical, can't-ignore architectural distinctions you need to make? How mature are the vendors? What are the strengths and weaknesses of some key players, including Microsoft, Adobe, and Oracle How can you insure that your selection process meets your original business objectives? Which should you pick first: Agency, Integrator, Vendor, or...? What are some major pitfalls others have made that you can readily avoid? How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Workshop C. Unleashing the Value of Global Information Management

Managing and deploying content in multiple markets still means driving on a long and winding road for globalizing organizations. During this workshop, pitfalls will be identified and best practices will be shared "from the trenches" to help raise the globalization bar and deliver on international customer experience requirements.

Topics and dives will include:

• Drivers and enablers of global information management
• Connections and dependencies in the global content value chain
• Centralization and standardization in global content management
• Governance models for global content operations
• Globalization business cases for leaders and executives
• Measurement of international customer experience in conjunction with globalization KPIs

Workshop E. Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation

In the digital era, great ideas, innovations, and business models need to be implemented well, turned into profitable operations that scale well and adapt to new information as they grow. This isn't easy, but it is often the difference between great ideas that succeed and those that fail.

For digital innovators, Analytics and data-driven decision-making have become key determinants of success. "If you can measure it, you can manage it." The right metrics often make the difference between monetizing innovation and under-performance.

Yet identifying these "metrics that matter" isn't easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.

In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the "metrics that matter," Mr. Fitzgerald's methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.