Content & the Digital Experience

Modern enterprises need to provide customers, employees, and partners with compelling digital experiences that - just work. Not only as a foundation to maintain competitiveness but to grow market share and support new business models and products. Providing an engaging digital experience requires creating and managing compelling content, measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple digital channels, and integrating with e-commerce and enterprise systems. This is still largely uncharted or experimental territory for enterprises. The Gilbane Conference brings together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences.

Tracks Include

• Content, Marketing, and the Customer Experience
  Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.
• Content, Collaboration, and Employee Engagement
  Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.
• Re-imagining the Future: Technology and the Postdigital Experience
  Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.
• Digital Strategies for Publishing and Media
  Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.