Conference Schedule

DECEMBER 3, 2013

8:30 - 10:00	K1: Opening Keynotes Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Gerry Moran, Head of Social Media, North America, SAP Meg Walsh, Senior Director, Digital Data Strategy & Distribution, Marriott International Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
10:00 - 11:00	Break & Technology Demonstrations - Sponsored by e-Spirit Inc.
11:00 - 12:00	K2: Opening Keynotes Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Jake Sorofman, Research Director, Marketing Leaders Research Team, Gartner Stephen Powers, Vice President and Research Director, Forrester Research Tony Byrne, Founder, Real Story Group
12:00 - 13:30	Lunch & Technology Demonstrations - Sponsored by Adobe				A: Getting Personal with Hippo CMS 12:00 - 12:45
1:30 - 2:30	C1: Q&A with Real Live Marketing Technologists	E1: Building an Intranet Strategy around Knowledge Assets	T1: Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?	P1: Strategies for Updating and Managing Your Changing Digital Products (and teams!)	B: Forget “what” you know about customer experience management, the “how” is where it’s at – presented by e-Spirit, Inc. 1:30 - 2:15
2:40 - 3:50	C2: Responsive Design and the Future of Digital Experiences	E2: Driving Self-Service and Support through Social Collaboration	T2: New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization	P2: Multi-channel Publishing and Content Reuse	C: Measure the Performance of Your Content Marketing Across Digital and Mobile Channels 2:40 - 3:25
4:00 - 5:00	C3: Stump the Web Content Management Consultant!	E3: Metadata Enhancement for Improved Content Management - Taxonomies and Governance – a Panel Discussion	T3: How to Make Authors and Content Strategists Happy, and Content Creation Efficient	P3: Content Optimization for Publishers – Two Under-appreciated Approaches	D: Building National Geographic’s Next-Generation Intranet: Engaging, Social & Relevant 4:00 - 4:45
5:00 - 6:00	Reception & Technology Demonstrations

DECEMBER 4, 2013

8:30 - 9:30	C4: How Do You Implement Global Digital Experience Management?	E4: Evaluating Collaboration and Social Software Options for Your Digital Workplace	T4: When do You Really Need Big Data Technologies versus More Familiar Information Management Tools?	P4: Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse	E: New England Biolabs: Owning the Experience with Sitecore 8:30 - 9:15
9:40 - 10:40	C5: Content, Context, and Educational Marketing	E5: Incorporating Content Strategy into Your Project: Why and How?	T5: How Should Your CMS Fit into Your Mobile Strategy?	P5: The Future of Digital Advertising – What Publishers and Marketers Need to Know	F: The three business requirements for successful Customer Experience Management - presented by SDL 9:40 - 10:25
10:40 - 11:40	Break & Technology Demonstrations				G: Modern Web Content and Experience Management with Crafter CMS 10:40 - 11:25
11:40 - 12:40	C6: How Digital Marketers Must Move Beyond Business as Usual to Succeed	E6: Knowledge Integration through Collaboration among Healthcare Stakeholders	T6: How to Build an Enterprise Mobile Strategy for Content Applications	C9: Your Site Needs Improvement!	H: Charles River Labs: Implementing Kentico Enterprise Marketing Solution 11:40 - 12:25
12:40 - 2:00	Lunch & Technology Demonstrations				I: What's Your Method To The Mobile Madness? 12:40 - 1:25
2:00 - 3:20	C7: Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion	E7: Strategic Imperatives for Enterprise Search to Succeed, a Panel Discussion	T7: Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things	C10: Content Strategies: Customer Experience, Competition, Content Marketing and Curation	J: Bringing content and commerce together to build amazing consumer experiences: Featuring Adobe, Pearson Education, and Elastic Path Software 2:00 - 3:15
3:30 - 4:30	C8: Pardon the Digital Interruption	E8: Guidelines for Building Communities and the Role of Employees in Social Media			K: From static to real-time web marketing in 45 minutes - presented by Evergage 3:30 - 4:15

DECEMBER 5, 2013

9:00 - 12:00	Workshop A: Insider's Guide to Selecting Web Content & Experience Management (WCM) Technology	Workshop B: Engineer Seamless Experiences Across Every Digital Touch Point	Workshop C: Unleashing the Value of Global Information Management
12:00 - 1:00	Lunch
1:00 - 4:00	Workshop D: POCs with a Pay-off; Staging Product Proofs of Concept for Successful Outcomes	Workshop E: Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation	Workshop F: Designing Modern Innovative Intranets - From Good to Great and Mobile Too!