C Content, Marketing, and the Customer Experience
E Content, Collaboration & Employee Engagement
T Re-imagining the Future: Technology and the Postdigital Experience
P Digital Strategies for Publishing and Media
  Product Lab / Case Study

Conference Schedule


DECEMBER 3, 2013

8:30 - 10:00K1: Opening Keynotes
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Gerry Moran, Head of Social Media, North America, SAP
Meg Walsh, Senior Director, Digital Data Strategy & Distribution, Marriott International
Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
10:00 - 11:00Break & Technology Demonstrations - Sponsored by e-Spirit Inc.
11:00 - 12:00K2: Opening Keynotes
Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference
Jake Sorofman, Research Director, Marketing Leaders Research Team, Gartner
Stephen Powers, Vice President and Research Director, Forrester Research
Tony Byrne, Founder, The Real Story Group
12:00 - 13:30Lunch & Technology Demonstrations - Sponsored by AdobeA: Getting Personal with Hippo CMS
12:00 - 12:45
1:30 - 2:30C1: Q&A with Real Live Marketing TechnologistsE1: Building an Intranet Strategy around Knowledge AssetsT1: Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?P1: Strategies for Updating and Managing Your Changing Digital Products (and teams!)B: Forget “what” you know about customer experience management, the “how” is where it’s at – presented by e-Spirit, Inc.
1:30 - 2:15
2:40 - 3:50C2: Responsive Design and the Future of Digital ExperiencesE2: Driving Self-Service and Support through Social CollaborationT2: New Techniques for Designing Digital Experiences: Empathy, Animation, VisualizationP2: Multi-channel Publishing and Content ReuseC: Measure the Performance of Your Content Marketing Across Digital and Mobile Channels
2:40 - 3:25
4:00 - 5:00C3: Stump the Web Content Management Consultant!E3: Metadata Enhancement for Improved Content Management - Taxonomies and Governance – a Panel DiscussionT3: How to Make Authors and Content Strategists Happy, and Content Creation EfficientP3: Content Optimization for Publishers – Two Under-appreciated ApproachesD: Building National Geographic’s Next-Generation Intranet: Engaging, Social & Relevant
4:00 - 4:45
5:00 - 6:00Reception & Technology Demonstrations

DECEMBER 4, 2013

8:30 - 9:30C4: How Do You Implement Global Digital Experience Management?E4: Evaluating Collaboration and Social Software Options for Your Digital WorkplaceT4: When do You Really Need Big Data Technologies versus More Familiar Information Management Tools?P4: Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail ReuseE: New England Biolabs: Owning the Experience with Sitecore
8:30 - 9:15
9:40 - 10:40C5: Content, Context, and Educational MarketingE5: Incorporating Content Strategy into Your Project: Why and How?T5: How Should Your CMS Fit into Your Mobile Strategy?P5: The Future of Digital Advertising – What Publishers and Marketers Need to KnowF: The three business requirements for successful Customer Experience Management - presented by SDL
9:40 - 10:25
10:40 - 11:40Break & Technology DemonstrationsG: Modern Web Content and Experience Management with Crafter CMS
10:40 - 11:25
11:40 - 12:40C6: How Digital Marketers Must Move Beyond Business as Usual to SucceedE6: Knowledge Integration through Collaboration among Healthcare StakeholdersT6: How to Build an Enterprise Mobile Strategy for Content ApplicationsC9: Your Site Needs Improvement!H: Charles River Labs: Implementing Kentico Enterprise Marketing Solution
11:40 - 12:25
12:40 - 2:00Lunch & Technology DemonstrationsI: What's Your Method To The Mobile Madness?
12:40 - 1:25
2:00 - 3:20C7: Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel DiscussionE7: Strategic Imperatives for Enterprise Search to Succeed, a Panel DiscussionT7: Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart ThingsC10: Content Strategies: Customer Experience, Competition, Content Marketing and CurationJ: Bringing content and commerce together to build amazing consumer experiences: Featuring Adobe, Pearson Education, and Elastic Path Software
2:00 - 3:15
3:30 - 4:30C8: Pardon the Digital InterruptionE8: Guidelines for Building Communities and the Role of Employees in Social MediaK: From static to real-time web marketing in 45 minutes - presented by Evergage
3:30 - 4:15

DECEMBER 5, 2013

9:00 - 12:00Workshop A: Insider's Guide to Selecting Web Content & Experience Management (WCM) TechnologyWorkshop B: Engineer Seamless Experiences Across Every Digital Touch PointWorkshop C: Unleashing the Value of Global Information Management
12:00 - 1:00Lunch
1:00 - 4:00Workshop D: POCs with a Pay-off; Staging Product Proofs of Concept for Successful OutcomesWorkshop E: Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your InnovationWorkshop F: Designing Modern Innovative Intranets - From Good to Great and Mobile Too!