Mary Laplante

Vice President Client Services
Digital Clarity Group

Picture of Mary LaplanteAs Vice President of Client Services, Mary manages Digital Clarity Group’s relationships with clients and prospects, from initial engagement through long-term partnership. Mary is the go-to Digital Clarity Group team member for business development, working with technology buyers and suppliers who will benefit from the firm’s no-nonsense analysis and consulting. She ensures that every client experiences the highest levels of satisfaction with Digital Clarity Group’s products and service. She contributes to and executes the firm’s marketing strategies and tactics.

Mary has spent her entire career in and around content management in its broadest sense. Her experience includes management and executive positions at several industry-leading specialty research and advisory firms. Most recently, she was vice president and practice leader for custom research and consulting at Outsell, Inc., a firm focused on the markets for monetized content. She was vice president and senior analyst at Gilbane Group, acquired by Outsell in 2010. She established Gilbane’s highly-regarded content globalization and localization practice area and contributed to the company’s XML, web content management, and enterprise search coverage. She was the founding executive director of the organization now known as OASIS and remains passionate about the role of standards in reducing the cost of applying technology solutions to real business problems.

Gilbane Digital Content Conference 2017

Gilbane Conference 2015

Gilbane Conference 2014