John Berndt is a national expert in content management systems (CMS), content personalization, and web strategy. A first generation Internet entrepreneur who began building sites with Mosaic 1.0, he has had personal involvement in over 350 significant sites. He is the CEO of TBG (The Berndt Group), an award winning national web consultancy that works with major clients on multichannel digital strategy and large web site development. John is focused on identifying workable strategies for implementing personalization, and on assessing the operational impacts and transformations to web teams that these technologies require. He is the author of the book “Personalization Mechanics” (2015) available on Amazon. @rjohnberndt