Chief Research Officer
Common Sense Advisory, Inc.
Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, "Business Without Borders: A Strategic Guide to Global Marketing," is widely used in universities and in business training courses. Since 2002, he has led Common Sense Advisory's research into the best practices, technology, and professional services that support business globalization.