Wednesday, December 2, 2015
K1. Opening Keynotes
K2. Opening Keynotes
Product Lab A - Adobe
B: No more headless giraffe (Enonic AS)
C: Governing to Win: How to Optimize and Protect your Digital Presence (ActiveStandards)
D: Jostle, the radically better employee intranet (Jostle Corporation)
C1. Building a Case for Marketing Transformation
C2. Making Omni-channel Work
C3. Holistic Customer Experiences Require Fundamental Change
E1. Strategies and Lessons from Successful Intranets
E2. Critical Considerations for Building a Modern Intranet
E3. Achieving Successful Collaboration in Large Enterprises
T1. Mobile App Development and Management
T2. Brain Science for Marketing to Digital Brains
T3. New Web and Mobile Technologies: Web Components and Polymer; Deep Linking and App Indexing
P1. New Frontiers in Digital Content Distribution
P2. Aligning Technology with Strategy - Harvard Business Review
P3. Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)
Thursday, December 3, 2015
C4. Global Experience Management: Analyst Views on Trends and Practices
C5. Global Experience Management: Making It Work in the Real World
C6. Personalization: The Advanced Crash Course
Lunch & Technology Demonstrations
C7. Content Marketing - Strategies for Success
C8. Content Strategies for a Superior Customer Experience
C9. Reconfiguring Roles for Modern Marketing Organizations
C10. Operational and Governance planning for Successful Large-scale Digital Transformation
C11. How to Integrate the Content and Commerce Experience
E4. Growth without compromise: Using intranets to scale what makes you great
E5. Connecting Customer and Employee Experiences
E6. Building Modern Knowledge Management Implementations
Lunch & Technology Demonstrations
T4. Benchmark Your WCM Environment
T5. When and How to Move to a New CMS / Digital Platform
T6. CMS Alternatives - Bespoke to Wordpress
Lunch & Technology Demonstrations
T7. Modern Multichannel Strategies
T8. How to Plan for Complex Multichannel Projects
T9. Visualization Techniques for Text and Data
P4. Executing Content Strategies
P5. B2B Content Marketing – Lessons from the Front Lines
Lunch & Technology Demonstrations
E: 5 Brands, 68 Websites, 40 Languages – How to Simplify the Complexity of Your Global Web Experience (SDL)
F: Mobile: The Cornerstone For All Digital Customer Experiences (Oracle)
H: Drive revenue and retention through multichannel digital experiences (HP Marketing Optimization)
I: Why choosing the right WCM tool really does not matter, but how you organize WCM does........
J: The Tech Behind The Art of Corporate Storytelling - Brightspot at Walmart
K: Using Personalization to Convert More Visitors into Value (Episerver Inc.)