Phil Kemelor is a Partner and VP, Client Services at MaassMedia, a specialty analytics consultancy that provides guidance and leadership to global brands seeking to optimize their investments in digital multi-channel content, marketing and customer experience.

Phil was one of the earliest adopters of digital analytics, using analytics to improve digital lead gen and sales at leading companies such as Verizon, GE, GSK and JP Morgan Chase. The author of the Executive's Guide to Web Site Measurement and Testing, and lead analyst and co-founder of the CMS Watch Web Analytics Report, Phil has been advising companies in a range of verticals on how to use data to improve digital customer experience, revenue generation and operations.