Gerry Murray is a Research Director with IDC's Customer Experience practice focusing on sales and marketing technology. He 20 years of experience in the high tech industry both as an analyst and a marketer.  He provides best practice guidance to senior marketing executives at many of the world's largest high tech companies. His research spans a wide range of marketing topics as well as channel and sales enablement and customer experience. Gerry gives inspiring and thought provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.