Bryan Semple is the CMO of SmartBear Software, a global 300+ software quality tools company that was recently acquired by Francisco Partners. Bryan came to SmartBear from Dell where he worked for the CMO of Dell Software Group to expand high velocity sales and marketing processes across the Dell software portfolio. He joined Dell after the acquisition of VKernel, where he served as CMO. At VKernel, Semple developed and expanded a try/buy download model that grew the business 100% and help lead to the company's successful acquisition by Quest Software, then Dell.

Prior to VKernel, Bryan was at NetApp (NASDAQ:NTAP) where he was the general manager of the storage virtualization business unit. Under his leadership, the group experienced record growth, expanded engineering operations to India, and built global awareness for NetApp's industry leading storage virtualization solutions. Prior to NetApp, Bryan was VP of Marketing at Onaro where he established the company as a leader in storage management software and built the marketing processes that supported the company's profitability and successful acquisition by NetApp in 2008. Before Onaro, Bryan was the VP of Product Marketing and Strategy at server blade virtualization pioneer Egenera. At Egenera, Bryan worked with early adopters of infrastructure and server virtualization technologies in the financial services industry as the company scaled from one to several hundred customers. Early career experience includes various sales and marketing management positions at FairMarket, Trellix and Sybase.

Bryan holds a BS in Systems Engineering from the US Naval Academy and an MBA from Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com and has published a book on the topic titled "Digital CMO's Guide to Marketing Measurement - Think Like a Submariner For Operational Success" available from Amazon.