Aaron Kechley is the product innovator who brings dataxu's vision of data-enabled marketing to fruition, creating a platform that gives advanced analytics capabilities to non-quantitative employees. Rooted firmly in technology and business strategy, Aaron’s experience spans numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to dataxu, he held leadership roles at EMC and several venture-backed start-ups, including ChoiceStream and HelloWallet.com. Aaron began his career as an economist at the Federal Reserve Board, where he first developed his passion for understanding the intersections of marketplace efficiency and technology.