Conference Program

The Gilbane Conference is all about helping organizations apply content, web, mobile, and marketing technologies to increase engagement by improving the digital experiences of their customers, employees, and partners.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate an indeterminate number of digital and physical channels with different form factors and capabilities, and they need to do so in ways that protect and enhance their brand.

Conference sessions are organized by track. Session content as well as speakers are updated as changes occur. Click on a speaker to view their biography including blog links and twitter handles if they have supplied them.

 

Keynotes

Our keynote sessions use a rapid-fire format. Each speaker will focus on describing a single big idea or making a bold statement that will help us think a little differently about how we use content and related technologies to build next-generation digital experiences for customers and employees. Presentations are limited to 15-18 minutes with 5 minutes for Q&A. Use of slides will be minimal.

 

K1. Opening Keynotes

Tuesday, December, 3: 8:30 a.m. - 10:00 a.m.

In our first keynote session we hear from two marketing executives from global organizations who have critical responsibilities for digital experience strategy and delivery. Our third speaker is a technologist who has a company that helps brands and agencies implement digital experiences, and authors the well-known and highly-regarded Chief Marketing Technologist blog covering the intersection of marketing and technology:

Gerry Moran leads Social Media at SAP Americas and is responsible for marketing’s social media strategy and campaign execution, social selling program, content creation and all customer touch points on social media. He is also the author of the social media and marketing coaching blog at http://MarketingThink.com. Gerry will discuss how to make your brand a content destination on the new buyer journey. He will demonstrate what organizations need to do manage and measure awareness, drive demand generation and accelerate sales conversion by leveraging content across multiple customer touch points.

Meghan Walsh leads Marriott International's efforts to define business managed capabilities for web content management, data accessibility and provisioning, translation management, personalization, and targeting. Meghan will discuss key aspects of how one of the largest eCommerce websites in the world is moving beyond a traditional website to a re-imagined, next generation multichannel content delivery platform with help from a partnership between marketing, technology, and analytics.

Scott Brinker as CTO of ion interactive, a software-as-a-service platform for marketers, and the author of the Chief Marketing Technologist blog at http://chiefmartec.com, is a thought leader on the intersection of marketing and technology and the impact that is having on the management and culture of the marketing department. Scott will talk about the increasingly popular and necessary role of the Marketing Technologist; who they are, what they do, and where they fit. 

Moderator:
, Founder, Bluebill Advisors, Gilbane Conference
Speakers:
, Head of Social Media, North America, SAP
How to Make Yourself a Content Stop on the New Buyer Journey
, Senior Director, eCommerce Platform System Management, Marriott International
Rethinking Content Delivery: Moving beyond a Traditional Web Content Management Approach
, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog
What is a Marketing Technologist?
 

K2. Opening Keynotes

Tuesday, December, 3: 11:00 a.m. - 12:00 p.m.

One of the unique benefits of our conferences is that we always include industry analysts from multiple competing firms to ensure our conference attendees hear differing opinions so they can make better informed decisions. In our second keynote session this year we have senior analysts from Gartner, Forrester, and Real Story Group. Each will address a topic crucial to digital experience strategies.

Moderator:
, Founder, Bluebill Advisors, Gilbane Conference
Speakers:
, Research Director, Marketing Leaders Research Team, Gartner
Move Over Big Data - Here Comes Big Content
, Vice President and Research Director, Forrester Research
The Context Conundrum?
, Founder, Real Story Group
ShakesPoint: What the Bard Could Teach Us About SharePoint - And The Digital World
 

Track C: Content, Marketing, and the Customer Experience

 

C1. Q&A with Real Live Marketing Technologists

Tuesday, December, 3: 1:30 p.m. - 2:30 p.m.

It is no secret that marketing’s influence in IT spending has dramatically increased and according to some reports will surpass IT department spending in the next few years. While information technology competence is increasingly critical across all business functions, as the owner of the corporate public face and brand, marketing needs a deep understanding of a variety of technologies. At the very least, marketing needs their own technologist to advise, advocate, and collaborate with IT. All organizations are different and there are many ways to incorporate technology expertise. In this session you’ll meet senior marketing technologists who will provide insight on the rewards and challenges of their role.

Moderator:
, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog
Panelists:
, Global Head of Marketing and Technology, Marketing, Kimberly Clark
, Director of Marketing Technology and Business Intelligence, Thomas Publishing
, CTO, SapientNitro
 

C2. Responsive Design and the Future of Digital Experiences

Tuesday, December, 3: 2:40 p.m. - 3:50 p.m.

Responsive design has been around since the early days of the browser wars, but as mobile channels grew it became both more important and more complex. Gone are the days when new digital channels, form factors, and other device characteristics can be anticipated and digital strategies need to reflect this new reality. This session will provide multiple perspectives on what responsive design can do, what its limitations are, and what its future challenges are.

Moderator:
, President, Anderson Digital 2020 and Consultant, Weymouth Design
Speakers:
, Chief Technology Officer, Boston Interactive
, Senior Manager, MOBEX, NorthPoint Digital
Scrap the Big Launch, Fly a Kite: How to Create and Maintain Control of Smarter Mobile Apps with Real-Time UI Updates, A/B Testing, and Personalization
, General Manager, aLanguageBank
Are You Prepared to Create Content for the Internet of Things?
 

C3. Stump the Web Content Management Consultant!

Tuesday, December, 3: 4:00 p.m. - 5:00 p.m.

Did you come to the Gilbane Conference with a particular problem to solve? Here’s your chance! Bring your toughest, thorniest, most intractable digital marketing conundrum or content management project challenge to the session. A team of experienced consultants will compete to offer you the best advice in 2 minutes or less. The attendee whose problem most successfully stumps the consultants wins a prize!

Moderator:
, Senior Analyst and Managing Director, Real Story Group
Panelists:
, Website Transformation Consultant, David Hobbs Consulting
, Senior Analyst, Real Story Group
, Director and Global Practice Lead, Content Strategy, SapientNitro

 

C4. How Do You Implement Global Digital Experience Management?

Wednesday, December, 4: 8:30 a.m. - 9:30 a.m.

‘Experience’ is a big word in technology vendor and analyst literature these days, and rightly so as it goes beyond a focus on individual products to an emphasis on what customers really care about. ‘Global’ is only slightly less popular, but no less important given the potential for market growth. But what constitutes a ‘global experience’ - what characteristics are critical in a global digital experience management system?

Moderator:
, Chief Customer Officer and Co-founder, Cloudwords
Speakers:
, Principal, Agile Business Logic and Principal, Agile Business Logic
What is a "Global User Experience"?
, Senior Director, Global Marketing, SDL
How to Modernize Your Global Marketing and Content Strategy
 

C5. Content, Context, and Educational Marketing

Wednesday, December, 4: 9:40 a.m. - 10:40 a.m.

Content Marketing is certainly hot. But what is it? Is it new? Is it old? Was there ever a time when marketing was content-free? Has it always been content-free? Is there some new kind of content that makes marketing different? Is it a strategy, a methodology, a parallel universe? Snarkiness aside, it is easy to see that carefully created or chosen content can help improve success rates of different kinds of marketing objectives.  This session takes a serious look at what content marketing is today, how you can use it, and how it is evolving.

Moderator:
, President, thinkjose
Speakers:
, Director of Marketing, Hubspot
WTF is Context Marketing?
, Associate Director, User Experience Design, Creative, DigitasLBi and Adjunct Professor, Mass Art
Beyond Content Marketing, The Emergence of Edumarketing
 

C6. How Digital Marketers Must Move Beyond Business as Usual to Succeed

Wednesday, December, 4: 11:40 a.m. - 12:40 p.m.

Are you stuck trying to improve and grow your digital marketing? If so you are not alone. And even if you don't think you are stuck, you need to check to see whether you are ahead or behind your competitors. The first presentation in this session will help you compare your digital marketing with over 500 organizations across multiple industries, and learn about the five major barriers they face and some of the ways they have been overcome. 

The second presentation focuses on a particular challenge digital marketers face, analytics. Unfortunately, for many organizations analytics still means simple reports of visits and views to a subset of pages on their website that someone occasionally looks at. Other organizations are constantly connecting streaming data from multiple internal and external sources in real time, tying it to historical data, buying additional data, pumping it all through analytical tools, and funneling some to humans to further analyze, re-code, and repeat. There is a vast self-perpetuating chasm between the data-rich and data-poor. Not everyone needs to be part of the 1% big-data-rich, but all other things being equal, companies who utilize more customer data will win. This presentation will help you understand how quickly the options for utilizing larger and richer data are becoming available to even modest-sized marketing departments.

Moderator:
, Contributing Author, CMSWire.com
Speakers:
, Sr. Consultant, Business Optimization Services, Sitecore
Secrets to Breaking through the 5 Worst Barriers to Digital Marketing Success
, Founder and SVP, Analytics and Innovation, DataXu
You Need to do More with Data & Analytics - And Guess What, You Can
 

C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion

Wednesday, December, 4: 2:00 p.m. - 3:20 p.m.

You probably need to attend every session in the conference to even learn all the questions to ask before embarking on a next generation digital experience strategy and design. In this session a panel of competing vendors will discuss what they see as the critical components and challenges based on their customer’s experiences and feedback, and on their own vision of what is possible. Vendors have lots of valuable experience and information and this is your chance to hear from knowledgeable representatives minus the PowerPoint pitch.

Moderator:
, Program VP, Content & Digital Media Technologies, IDC
Panelists:
, CTO, Hippo
, COO, e-Spirit
, Sr. Consultant, Business Optimization Services, Sitecore
, Vice President, Products, Crafter Software
, Director of Product & Industry Marketing, Digital Marketing Business, Adobe
 

C8. Pardon the Digital Interruption

Wednesday, December, 4: 3:30 p.m. - 4:30 p.m.

Inspired by ESPN’s popular talk show, join two analysts as they debate a variety of today’s most pressing digital workplace and marketing technology topics. They will engage in a rapid-fire, point-counterpoint discussion on many topics including, what to do with aging legacy platforms, “CXM,” open source, The Cloud, Agencies vs. Integrators, Staffing, and more.

Moderators:
, Founder, Real Story Group
, Senior Analyst and Managing Director, Real Story Group
Panelist:
, Vice President, NorthPoint Digital
 

C9. Your Site Needs Improvement!

Wednesday, December, 4: 11:40 a.m. - 12:40 p.m.

You’re probably not surprised – you most likely already have a list of bugs to fix or ideas about how to improve the user experience. Everybody’s digital presence needs improvement, and the constant change of customer / employee expectations and market competition will continue to keep you busy. Unfortunately, it is all too easy to get caught up in day-to-day demands and neglect to review your site and visitor data to verify the experience is still optimal. This session will look at home pages and landing pages and provide specific advice on how to improve them. There will be tips for both customer-facing and employee-facing sites.

Moderator:
, President, thinkjose
Speakers:
, Website Transformation Consultant, David Hobbs Consulting
If Topic Pages Are So Easy, Why Are They So Bad?
, Principal Consultant, Step Two Designs
Designing an Innovative Intranet Home Page in 2013
 

C10. Content Strategies: Customer Experience, Competition, Content Marketing and Curation

Wednesday, December, 4: 2:00 p.m. - 3:20 p.m.

There are many things to consider as part of your content marketing strategy. In this session we look at look at a number of them including: how to think about what content makes for a compelling customer experience, how to evaluate competitors' content, how curated content might fit into your strategy, and what types of content marketing tools are available. 

Moderator:
, President, Anderson Digital 2020 and Consultant, Weymouth Design
Speakers:
, Content Strategist, ePublish Media, Inc. and Meet Content, LLC; Content Strategy New England
Stay Ahead of the Curve: Conducting a Competitive Web Content Analysis
, Partner, Parallax Communications and University of Toronto iSchool, Centennial College
Connecting Content to the Customer Experience
, Founder & CEO, Curata
A Journey Through the Universe of Content Marketing Tools
 

Track E: Content, Collaboration & Employee Engagement

 

E1. Building an Intranet Strategy around Knowledge Assets

Tuesday, December, 3: 1:30 p.m. - 2:30 p.m.

Applying appropriate communication and understanding enterprise culture are two intertwined elements that dictate the success of leveraged knowledge via an intranet. Two experts who have learned and applied what they understand will share their experiences, failures and successes in unique operating environments. You’ll hear how culture and communication are leveraged to make an intranet strategy a successful one.

Moderator:
, Principal, LWM Technology Services
Speakers:
, Internal Communications Director, National Geographic
Aligning Communication with Institutional Culture to Get Intranet Adoption on Track
, President & CEO, KnowSo, Inc., Collaboration Co.
Building the Critical Success Factors for Social Collaboration
 

E2. Driving Self-Service and Support through Social Collaboration

Tuesday, December, 3: 2:40 p.m. - 3:50 p.m.

Collaborative work is being driven by self-motivated individuals to leverage whatever electronic tools and applications they personally use. Social tools are employed to get a jump on projects, find colleagues and experts, and answers to challenges they encounter in their roles as students and employees. Our panel will offer thoughts on structuring enterprise technology architecture and culture to turn-on social connections for innovation and business gains.

Moderator:
, Principal, LWM Technology Services
Speakers:
, Enterprise Collaboration Consultant, Unified Social Business, Unisys Corporation
How Unisys is exploiting social technologies to improve collaboration, drive innovation and increase market agility
, Director, Enterprise Knowledge Management, Apollo Group, Inc. and University of Phoenix
Moving Knowledge Management Methods and Content Administration into the Business Environment.
, VP, Sales & Business Development, Traction Software
Problems into Process - The Wiki Way towards Quality, Change and Risk Management
 

E3. Metadata Enhancement for Improved Content Management - Taxonomies and Governance – a Panel Discussion

Tuesday, December, 3: 4:00 p.m. - 5:00 p.m.

Regardless of the type of Electronic Content Management system, adding and enhancing metadata with vocabulary tags that match the language of the enterprise is a solid business practice. Retrieval systems and tools for finding repository content work better when stored information is categorized according to explicit business rules and terminology. That is why e-commerce vendor’s work so hard, at great expense, to label their products using language that buyers understand. They also embed any and all synonyms that searchers might use to retrieve their selections. Enterprises must get on board with similar methods and practices. Whether special applications for content management or SharePoint is being employed for controlling and storing primary source content, a team of subject experts and content specialists need a governing program to build the terms, and apply them. Our noted experts in this field will share their best guidance and insights in a panel discussion on the topic.

Moderator:
, Principal, LWM Technology Services
Panelists:
, Founder and Principal, Taxonomy Strategies
, Senior Vocabulary Editor, Cengage Learning
, CTO, Dell

 

E4. Evaluating Collaboration and Social Software Options for Your Digital Workplace

Wednesday, December, 4: 8:30 a.m. - 9:30 a.m.

Enterprises seeking to implement social and collaboration software find that competing technology alternatives can differ markedly in functionality, maturity, approach, and support. And recently, a market already roiled by fierce competition between major platform vendors and plucky best-of-breed players has seen the entrance of a new wave of suppliers promising to offer collaboration as a layer, to “socialize” your existing applications. As a customer, you have more choices than ever, in terms of architectures, delivery and license models, functional breadth, and integration alternatives. This fast-paced session will share customer research from noted evaluation firm Real Story Group on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs.

Speaker:
, Founder, Real Story Group
 

E5. Incorporating Content Strategy into Your Project: Why and How?

Wednesday, December, 4: 9:40 a.m. - 10:40 a.m.

It is surprising how often content strategy is either ignored or given token consideration in enterprise content applications. A large part of the reason is an over-emphasis on the technology choices. This is sometimes blamed on IT but even content managers can be guilty. Another reason is a fascination with new design possibilities also at the expense of content strategy. A third reason is organizational politics around content – sometimes the trickiest issue. In this session you’ll hear from two experts who will share their experiences and guidance on why and how to overcome the challenges that can inhibit a successful content strategy.

Moderator:
, Founder and Senior Content Strategy Consultant, Intentional Design and Content Strategy Workshopps
Speakers:
, Digital Strategist, Agency Oasis
So Happy Together (Content Strategists and Project Managers Are)
, Chief Strategist, Content Company
Managing the Politics of Content
 

E6. Knowledge Integration through Collaboration among Healthcare Stakeholders

Wednesday, December, 4: 11:40 a.m. - 12:40 p.m.

Jane Frankel is recognized as a business change expert who specializes in leveraging knowledge to meet financial business goals. She will share best practices for creating a culture to engage employees in using their collective knowledge to identify data requirements for asking and answering critical questions needed for information technology planning. Healthcare institutions and partners face escalating pressures to control costs through streamlined operations while improving care. The Mayo Clinic has placed a premium on knowledge assets. These assets form the centerpiece for strategic business innovation across large scale implementations. Larry Chait, a management consultant and lead on a case with the Mayo clinic is currently teaching an executive management course for physicians at Brown University. He will moderate the session and lead the discussion following the speakers.

Moderator:
, Managing Director, Chait and Associates, Inc
Speaker:
, Principal, The Art of Performance LLC
Creating a Culture for Monetizing the Knowledge Within your Business
 

E7. Strategic Imperatives for Enterprise Search to Succeed, a Panel Discussion

Wednesday, December, 4: 2:00 p.m. - 3:20 p.m.

In 2012 and again in 2013 Findwise, a Swedish search and content integration firm, conducted a global survey to assess the state of enterprise search. 2013 results from major corporations were aggregated, analyzed, and presented giving a sobering view of where a disconnect exists between expectation and execution. We will share a short video of a Findwise survey recap featuring Kristian Norling’s commentary. Lynda Moulton will engage the panel in an active debate about how enterprises can reset their adoption, implementation, use, and deployment of enterprise search technologies, and content applications that complement and integrate with search to provide positive results. Among the topics to challenge our panelists are how to approach strategic planning, expertise required for the search team, situations where content management and governance can add value to search outcomes, and integration options with other content technologies. At the heart of the discussion will be a key question, “why bother with managing content if the search tools applied don’t retrieve valuable results?”

Moderator:
, Principal, LWM Technology Services
Panelists:
, Founder, Findwise
, Senior Vice President, Marketing and Communication, Coveo
, Chief Strategy Officer, Content Analyst Company, LLC
 

E8. Guidelines for Building Communities and the Role of Employees in Social Media

Wednesday, December, 4: 3:30 p.m. - 4:30 p.m.

Even skeptics of the business benefits of social media will admit that the enhanced communication that comes from an active community is valuable and likely to add to productivity. However even with strong management support, overcoming resistance in entrenched hierarchical corporate cultures is a challenge. There is also often an organizational reluctance to build communities or even communication channels across constituent boundaries. A common example of this is a strict limiting of which employees can communicate with customers and what they can say. Clearly corporate messaging needs to be controlled to protect the brand, but the substantial benefits of increasing employee/customer communication should not have to be sacrificed.

Moderator:
, Contributing Author, CMSWire.com
Speakers:
, Founder, The Community Roundtable
Risks and Rewards of Online Communities
, Marketing Programs Manager, SmartBear Software
Why Employee Social Activity is Crucial to a Successful Social Media Strategy
 

Track T: Re-imagining the Future: Technology and the Postdigital Experience

 

T1. Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?

Tuesday, December, 3: 1:30 p.m. - 2:30 p.m.

Creating a compelling mobile experience for customers involves a lot more than simply squeezing appropriate content into smaller screens. Sometimes this means integration with backend data systems, sometimes it means using native device capabilities, sometimes it means both. This session looks at how you can use technologies currently available on mobile devices such as GPS, indoor positioning, speech recognition, and others to create engaging and competitive mobile experiences.

Moderator:
, Principal, Agile Business Logic and Principal, Agile Business Logic
Speakers:
, VP Customer Experience Solutions, Creative Virtual
Come As You Are: Multi-Modal Interface is Essential to Mobile Customer Engagement
, Technical Director, Siteworx
Transforming your In-Store Mobile Experience
 

T2. New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization

Tuesday, December, 3: 2:40 p.m. - 3:50 p.m.

Designing digital experiences is getting really interesting. The ubiquity, bandwidth, and interactive graphic capabilities of mobile devices together with the onslaught of big data have given new life to the development of rich and deep interfaces for web and mobile channels. The three presentations in this session will each surprise and inspire you to start planning and building your own near-term next generation digital experiences.

Moderator:
, Principal, Agile Business Logic and Principal, Agile Business Logic
Speakers:
, User Experience Designer, Research & Development, Esri
Empowering Users by Designing with Empathy
, Vice President, Digital Strategy, Velir
Telling Stories Online through Interactive Data Visualizations
 

T3. How to Make Authors and Content Strategists Happy, and Content Creation Efficient

Tuesday, December, 3: 4:00 p.m. - 5:00 p.m.

The age-old debate over separating form from content continues, though perhaps not with the passion it once had since it is a bit easier to move content around these days. Yet there is a new urgency for many organizations because there are not just two or three display channels, but a large and growing number. In addition, the core of the debate was never only about form, it was about proprietary device dependent behavior of which form is one example. Today, native mobile apps and walled gardens have in one respect taken us backward. This session has two well thought out presentations with a contemporary perspective on authoring approaches.

Moderator:
, Principal, Agile Business Logic and Principal, Agile Business Logic
Speakers:
, CMO, Acquia
To WYSIWYG or not to WYSIWYG, That is the Question
, System Architect, Avalon Consulting, LLC
Leveraging HTML5 to Speed Content Creation

 

T4. When do You Really Need Big Data Technologies versus More Familiar Information Management Tools?

Wednesday, December, 4: 8:30 a.m. - 9:30 a.m.

There is quite a bit of debate going on about when you should use big data technologies versus more traditional data management tools, and while much of it is self-serving overall it is healthy. There are lots of legitimate questions; some about suitability, but more about the cost and return on change over time. In this session we aim to provide a balanced perspective starting with a look at how Hadoop fits into the evolution of data management and the broader information technology landscape.

Moderator:
, Manager, Optimity Advisors
Speakers:
, Chief Data Officer, ShopAdvisor
Getting a Handle on Hadoop and its Potential to Catalyze a New Information Architecture Model
, President & CEO, CirrusBridge Consulting
Cross-Device Big Data Visualization with HTML5
 

T5. How Should Your CMS Fit into Your Mobile Strategy?

Wednesday, December, 4: 9:40 a.m. - 10:40 a.m.

As analysts will tell you, web content management systems are now, or should be one of the core components of a larger digital experience management strategy. There are lots of questions about what this means in practice, but this session focuses specifically on how your content management system(s) can or should support your mobile presence. Should your CMS manage all mobile content? Should that include apps as well? Is mobile content delivery by the CMS active or passive? Where does the delivery layer reside? Is data incorporated by the mobile app or by the CMS? Should you create a separate system just for managing mobile content? Should your WCM mind its business and stick to the Web? Should your other CMSs stay with whatever enterprise applications they support?

Moderator:
, Principal, Agile Business Logic and Principal, Agile Business Logic
Speakers:
, VP Product Marketing, Content Management Technologies Division, SDL
, Director of Product & Industry Marketing, Digital Marketing Business, Adobe
 

T6. How to Build an Enterprise Mobile Strategy for Content Applications

Wednesday, December, 4: 11:40 a.m. - 12:40 p.m.

Many of us, perhaps most at this conference, are especially concerned with creating, managing, and deliverying content. So when building enterprise mobile strategies it is not hard to guess where we tend to focus. But we also need to pay careful attention to the business, infrastructure, and organizational issues that present themselves when adding mobile channels to our strategy. In this session two experienced consultants will layout how to go about preparing a more complete well-rounded strategy.

Moderator:
, Principal, Agile Business Logic and Principal, Agile Business Logic
Speakers:
, Director, ECM Solutions, Zia Consulting
Making Mobile Work for Your Enterprise
, Lead Associate, Booz Allen Hamilton
Balancing the Scales of Enterprise Mobility through Strategy & Planning
 

T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things

Wednesday, December, 4: 2:00 p.m. - 3:20 p.m.

The web is dead. Or is it evolving into the Internet of things? If so, how can we harness the emergence of smart and app-enabled devices, appliances, homes, cars and offices into the digital gene pool? Four senior executives in experience planning and strategy, technology, creative and user experience will provide a point of view on the Internet of smart things and answer key questions, including the following, using real world examples:

- How can your smart washing machine, refrigerator and dishwasher be mated with intelligent apps CRM, and dynamic content management systems to create real-time marketing and ecommerce experiences?

- What happens to content strategy and management as app-enabled “playthings” become essential to your work and family life?

- What do we do as video baby monitors become digital caretaking, developmental tracking, medical monitoring and product ordering parent-bots?

- What is the optimal customer experience for using voice to simultaneously integrate and operate your car, your mechanic, your GPS, your iPod, your radio, your tablet and your smartphone?

- What best practices are needed for creative designers, content strategists, marketers and user experience designers to create engaging Internet of smart things experiences?

Moderator:
, Associate Director, User Experience Design, Creative, DigitasLBi and Adjunct Professor, Mass Art
Panelists:
, Vice President, Director, Experience Design, DigitasLBi
, Vice President, Group Creative Director, DigitasLBi
, Vice President, Creative Technology / Labs / Mobile, DigitasLBi
 

Track P: Digital Strategies for Publishing and Media

 

P1. Strategies for Updating and Managing Your Changing Digital Products (and teams!)

Tuesday, December, 3: 1:30 p.m. - 2:30 p.m.

We have brought together not one, but four, product and digital publishing operations experts to help you understand not only What to plan for but How to manage it. In this rapid fire session you will learn the technologies you need to plan for now.  How to evolve your teams. And, much ,much more. What opportunities exist, and in which sectors is digital publishing expanding? In this session, experts who are wrestling with these issues every day will answer questions and share their opinions in an open discussion format.

Moderator:
, VP & General Manager, Content, SIIA
Panelists:
, President, Elm City Consulting, LLC
, Senior Consultant, Delta Think, Incorporated
, President, Mendelsohn Consulting
, Managing Partner, Percepta Partners LLC
 

P2. Multi-channel Publishing and Content Reuse

Tuesday, December, 3: 2:40 p.m. - 3:50 p.m.

In this session two publishing organizations report on projects that involve moving publications and existing content from print to multi-channel digital. Business Insurance, part of Crain Communications, implemented a digital publishing strategy that supports interactive digital content and content reuse across print, Web, iOS, and Android, all based on HTML5. Wolters Kluwer Health now creates textbooks with versions for print, multiple eBook formats, and integration with Learning Management Systems and other advanced learning tools. As part of their multi year initiative they report on a recent project where they implemented round tripping between XML and author-editable Word documents, and discusses the technical and organizational problems they solved.

Moderator:
, VP, Multichannel Solutions, HP
Speakers:
, Chief Technology Officer, Quark Software Inc.
Case Study: Transforming Print Content into Mobile and Web Apps
, Technical Project Manager, Wolters Kluwer Health
Long Cycle Reuse in Textbook Publishing: Cracking the XML-->Word-->XML Round Trip Nut
, Managing Director, Avalon Consulting, LLC
Long Cycle Reuse in Textbook Publishing: Cracking the XML-->Word-->XML Round Trip Nut
 

P3. Content Optimization for Publishers – Two Under-appreciated Approaches

Tuesday, December, 3: 4:00 p.m. - 5:00 p.m.

Content is expensive to create and market pressures mean publishers need to optimize the use and value of content as much as possible. The two presentations in this session each suggest ways to enhance content in ways you may not have thought of.

Moderator:
, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Speakers:
, Executive Vice President, Expert System
Capitalize on Digital Content Using Semantics
, CEO, LinkSmart
Develop Audiences with the Humble Hyperlink

 

P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse

Wednesday, December, 4: 8:30 a.m. - 9:30 a.m.

This session includes presentations on two strategies for more successful monetization. These are not new, but are significantly easier to implement than they have been in the past. They will also not make you rich overnight, but should allow for improvement in long-term revenue streams.

Moderator:
, Partner, Media & Entertainment, Optimity Advisors
Speakers:
, Chief Operating Officer, NGDATA
Why Publishers Hate Amazon: 5 Ways to Monetize Content
, Chief Content Architect, Ictect, Inc.
The Long-tail of Content Monetization with XML
 

P5. The Future of Digital Advertising – What Publishers and Marketers Need to Know

Wednesday, December, 4: 9:40 a.m. - 10:40 a.m.

Digital advertising is changing in dramatic ways that many organizations are not fully aware of. There is an ever-evolving ecosystem including Ad Exchanges, Data Exchanges, Real Time Bidding (RTB), Demand Side Platforms, and Supply Side Platforms that is using new technology and incorporating more and larger data sets. There is more automation, more sophistication, and faster results. This session will bring you up-to-speed on the current digital advertising ecosystem and on “Demand Side Platforms” in particular.

Moderator:
, Managing Principal & Founder, Comscient Group, Inc
Speakers:
, Senior Vice President, Products, DataXu
, Senior Vice President, Market Solutions, Turn
 

Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors.

Complete Schedule